Pimenta das Araras
A real business that sold only by word of mouth gained a diagnosis, positioning and a complete identity system.
Cases
How I think, in practice.
Projects that show the process, from the problem to the direction. Most come from my Design degree; each case says so and doesn't make up results.
Curió Estúdio Criativo
The name, symbol and system of a studio created from scratch, and the 46-page manual that brings it all together.
Aquaholic
A water brand designed for people at the party: name, symbol, labels, a range of cans, campaign and stand.
Havaianas: sun care line
How a brand everyone recognises could enter another category without losing its character. Research, system and a family of packaging.
Child vaccination · Miskito community
How to turn the vaccination schedule into a symbol of the community's own culture, so families want to keep track of every dose.
Monstro do Malte
Urban legends become a brand: a system in which every beer is a monster, from label to bottle cap.
Your brand could be the next case.