Concept
Every beer, a monster of the city.
The fictional brewery draws on urban legends and mythical monsters, reinvented for life in São Paulo. The range has three beers, and each gets a character:
- Pale Monster;
- Dark Creature;
- Amber Beast.
Tagline
Face the unknown. Savour the adventure!
Identity
A name you can draw.
- Logo: a monster with the "Monstro do Malte" lettering.
- Palette: four colours, one per bottle (pink, petrol blue, green and gold).
- Typography: Bebas Neue and Cagliostro.
- Pattern: a pattern built from the "M".
Applications
From the label to the table.
- Labels and bottles for the range.
- A double-sided menu.
- Bottle caps.
Result
What the project delivered.
- A narrative concept that organises the whole range.
- A system that runs from the logo to the menu and the bottle caps.
- Final grade 9/10.
What this case is notThe brewery is fictional and never sold anything. The monster illustrations are not original artwork: they were generated with AI and edited by the group.
Team: Hemerson Dazilio, Luíza Patrício, Sabrina Pissurno and Sthefanny Mota.
Creative Processes: Prof. Ricardo José Barbosa Olimpio, MA. Faculdade Méliès, Bachelor’s in Design, 2024/1.
Menu photos: stock images.