Strategic brand designer · London
Brand diagnosis before any design work.
You leave knowing what the real problem is, what comes first and what the next step is.
The problem
The brand doesn’t say what the business is.
- ConfusingEvery channel says something different, and customers can’t see what you do best.
- GenericIt could belong to any competitor.
- Poorly positionedIt attracts the wrong customer or doesn’t justify your price.
- Starting outThe business is new, and you want to build it right from the start.
Changing the logo, the website or the feed without knowing what’s wrong usually just changes what the problem looks like.
The method
Five stages. The diagnosis is the first two.
In three to four weeks, I investigate the market, your competitors and your brand. You get a document with the real problem, its causes, the priorities, the direction and one single next step.
See the method
- Investigate Market
- Diagnose Problem
- Direct Priorities
- Transform Identity
- Follow up Results
Cases
How I think, in practice.
Pimenta das Araras
A real business that sold only by word of mouth gained a diagnosis, positioning and a complete identity system.
Curió Estúdio Criativo
The name, symbol and system of a studio created from scratch, and the 46-page manual that brings it all together.
Aquaholic
A water brand designed for people at the party: name, symbol, labels, a range of cans, campaign and stand.
See all cases
Understand to create right.
The first conversation is for understanding your context.